MODERATE
66
The Alpha Score is an informational signal based on public SEC fillings. It is not investment advice.
CEOJOURNAL SIGNAL SUMMARY·GENERATED FROM PUBLIC SEC FILINGS
Yilin Lu made an open-market purchase of Lqr House Inc. on 2025-12-17, investing approximately $1,800,000. This is a CEOJournal signal summary placeholder — full narrative pending Claude Haiku enrichment.
Summary based on Form 4 filings and DEF 14A proxy data. Not investment advice. Updated on new filing activity.
Score Components
COMPOSITE ALPHA SCORE
66
Score calculated from open-market purchases only; 10b5-1 preplanned trades excluded; not investment advice.
OPPORTUNISM
Proxy from ownership-change magnitude. Real Opportunism signal will use %52W proximity once price data is in pipeline.
CONVICTION
Log-scaled from trade size. Real Conviction signal will use trade $ ÷ total compensation once DEF 14A data is in pipeline.
PATTERN
Placeholder — 90-day qualifying buy count requires historical Form 4 scrapes (Phase 2).
CLUSTER
Count of other insiders buying the same ticker in our current dataset window.
TRACK RECORD
Placeholder — executive tenure × prior buy P&L requires historical price tracking (Phase 2).
FORM 4 TRANSACTION HISTORYSOURCE: SEC EDGAR
| DATE | TRANSACTION TYPE | CODE | SHARES | PRICE | TOTAL VALUE | 10b5-1 | SCORE |
|---|---|---|---|---|---|---|---|
| Dec 17, 2025 | Open-Market Purchase | P | 2,000,000 | $0.90 | $1,800,000 | N/A | 66 |
Data sourced from SEC EDGAR Form 4 filings, updated within 24 hours.
Only transaction code P (open-market purchase) qualifies for Alpha Score calculation.
Only transaction code P (open-market purchase) qualifies for Alpha Score calculation.
EXECUTIVE PROFILE
Yilin Lu
Pres
Yilin Lu has served as a member of the Board of Directors since December 2024. Since June 2023, he has been the Founder and CEO of Senchi Morgan Capital Market and Senchi Morgan Asset Management, broker dealers and asset management firms. Mr. Lu started his investment banking career at Goldman Sachs in 2006 and later joined China International Capital Corporation (CICC), where he was named the responsible offer of CICC US Securities (Hong Kong) Ltd in 2011. He has over 15 years of experience in equity investment and trading.
EDUCATION
Pending DEF 14A enrichment.
BOARD SEATS
Pending DEF 14A enrichment.
COMPENSATION & OWNERSHIP ·SOURCE: DEF 14A PROXY
ANNUAL BASE SALARY
—
TOTAL COMPENSATION
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SHARES HELD
2,000,537
EST. HOLDINGS VALUE
—
Summary based on Form 4 filings and DEF 14A proxy data. Not investment advice. Updated on new filing activity.
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