CASE STUDIES
Theory is nice; proof is better. Our 2PM Case Studies are forensic deconstructions of real $0–$10M businesses. We provide “Failure Post-Mortems” (why a $2M brand collapsed), “Success Deconstructions” (the exact levers pulled to hit $5M), and “Community Showcases” from the CEOJournal circle. Each study includes a “Real Numbers Box” so you can see the P&L math behind the story.
Series B founders are being told to cut burn and
Why does fear feel different at $1M than at $100K?
You added the AI tools to move faster. Instead, you’re
Figuring out when a founder should step down starts with
The Bottom Line: Recovering $47,000 in overdue invoices requires shifting
Executive Summary: We audited a $600K ARR agency to eliminate
